Why I Created Averie In Real Life
This is a longish story so stick with me. I started blogging in 2009, which is at the present time is 16 years ago. When I first started blogging, I was going through a divorce and had a 2 year old daughter (now 18!) and was trying to find a way to make ends meet. I also wanted to stay at home and I had no idea what 'âbloggingâ really was - and that if it was even viable to make a living on the internet. đ€·đŒââïž But I thought to myself, maybe this could work.
So I poured my heart and soul and everything I had into my website, now known as Averie Cooks. Fun Trivia - When I started my site, it was called Love Veggies and Yoga. I shared supremely healthy recipes, while navigating life as a divorced new mom, with a small child. I loved yoga and veggies (I still do) and I shared my grocery hauls and parenting mishaps and fashion finds and pictures of my little toddler.
However, by 2013 it was clear that in order to âmake itâ on the internet, I really needed to hone in on my niche and pick a theme. Food seemed the most viable and Averie Cooks was born.
But in sharing about recipes, I gave up writing about anything else. No more stories, no family photos, no sharing about my most recent vacation or great restaurant. Just recipes. Google algorithms and even the general public seemed to prefer this more sterile format. (Although, times are changing and in order for the algorithms to know that I am not an AI robot, more sharing may be preferred.)
However, in recent years I have really missed sharing more personal info about my life than just recipes! I love to write and want to talk about about what Iâm up to, my musings on life, and get out of the lane of solely recipes AND to connect with my current audience more, while attracting new followers. This is why Averie In Real Life became a reality in June 2025!
Whatâs Substack?
This is an ad-free platform that allows you to view what I write without ads. I have purchased the domain www.averieinreallife.com but behind the scenes, Iâm using the Substack platform to write, share the photos, and ping your inbox if you choose to know when I have a new post live.
You donât have to download the app - although you may want to if you do most of your reading on your phone rather than computer, but itâs not required.
Is There a Cost?
Yes and no. Every month, Iâll post something thatâs totally free to view. Everyone will have access to these posts.
However, in total transparency, I plan to share more personal information here, more valuable things like restaurant guides, city guides; info about my family, my thoughts, cooking demos, Q&As, and my Real Life.
This is work that is time-consuming and labor-intensive to create, or much more personal and I donât feel comfortable having the whole world being able to scroll-and-troll it; and therefore youâll need to subscribe for certain posts at a cost of $7 per month, or $50 annually.
Whatâs The Benefit For YOU
If youâre here and reading this, youâre reading on the free version.
If you want to upgrade for $7 bucks a month (recurring, and you can cancel easily at any time), you can expect:
100% ad-free experience. One of the things that people complain about the most in general these days is the constant barrage of ads, popups (which people confuse with ads but popups are not necessarily an âadâ and may be alerting you that I have a free Holiday Entertaining email series and by providing your email address, youâll get the series in your inbox), but I get it. Pro Tip: If youâre interested in viewing Averie Cooks Without Ads, I have a membership there too with monthly, semi-annual, and annual plans.
Access to in-depth reviews. Weâre talking reviews such as The Best Restaurants in San Diego, The Best Restaurants in Puerto Vallarta, What to Avoid and Prepare for In Europe, Book Reviews with Recipe Pairings, and more.
Deeper and more personal writing. My only child moved out of state for college, I had a brush with a life threatening medical emergency, I have overhauled my diet and how I eat and exercise. More personal things of this nature that weigh on me or that Iâve experienced and I want to share.
Access to the Unfiltered Side of Me. I personally answer every question/comment posted and the majority of those emailed to me. If youâre not a paid subscriber, on some posts you wonât be able to post comments. I want this to be a safe space and snark-free! I figure if youâre paying a nominal amount to be here, youâll be gentler and kinder. I also share photos and videos here that I donât share anywhere else.
Learn Fun Things! Iâve fallen down many rabbit holes on Substack and have learned things about my favorite cities that I didnât know, Iâve found new books to read, Iâve caught glimpses of someoneâs more personal side who Iâve always admired online, and much more. Itâs fun to learn, discover, and ponder.








So happy to read blog posts from you again!
Congratulations on your addition to Substack! Your story is wonderful!